JEJ Moore Middle School Wellness Day

The Dairy Alliance - Virginia12/19/2017 (Disputanta, Va.) – The Dairy Alliance staff member Roseann Liberatore taught lessons about dairy foods, dairy nutrition, and farming to six classes at JEJ Moore Middle School. Liberatore exhibited the ‘Be Smart, Drink Smart’ table display, discussed the essential nutrients milk provides, as well as how dairy foods supply key nutrients that can support bone health in children and adolescents. Students got to participate in a virtual farm tour to see where their milk comes from, as well as participate in a group activity to come up with their own “hashtags” that summarize the importance of fueling up with nutrient-rich dairy and being active. More than 120 students were in attendance.


Expanding Breakfast Success Story: Virginia Beach Public Schools

The Dairy Alliance - Virginia12/12/2017 (Virginia Beach, Va.) – Virginia’s first lady Dorothy McAuliffe, incoming first lady Pam Northam, and representatives from No Kid Hungry Virginia visited White Oaks Elementary in Virginia Beach in celebration of the district’s innovative school breakfast offerings. Full Story



Dairy Success Story – Virginia Project 365

The Dairy Alliance - Virginia11/2017 (Virginia) – Through the efforts of Virginia Project 365 and Fuel Up to Play 60, the state of Virginia was awarded an $8.8 million USDA Demonstration Grant to show that childhood hunger among school-aged children can be eliminated by ensuring children have access to healthy meals where they live, learn and play, 365 days a year. Nine schools in Richmond City and nine schools in various southwest Virginia counties are participating in the study. Outcomes related to student achievement and behavior are being measured to determine the impacts of teaching a well-nourished student. Students in the 18 demonstration schools are offered breakfast, lunch and dinner each school day. The students are also provided backpacks for the weekend. Families receive additional benefits and/or food during the summer and over school breaks. These efforts are to ensure that each student is well-nourished 365 days a year during the 2016-17 and 2017-18 school years. Lunch service at the demonstration schools has remained the same, but breakfast is now offered in a Grab N’ Go or Breakfast in the Classroom model. Students are also served dinner during the last few minutes of the school day. The Dairy Alliance provided equipment to all 18 schools, through Fuel Up to Play 60 grants, to help schools ensure that hot foods are served hot and milk/yogurt are served cold.

Dairy Success Story – Montgomery County Schools

The Dairy Alliance - Virginia11/2017 (Montgomery County, Va.) – In 2017, Montgomery County Schools received a $7,000 Fuel Up to Play 60 nutrition equipment grant for five schools. Over the past two years, the Montgomery County School Nutrition department has been working to add many alternative breakfast programs. They converted seven schools to Grab N’ Go Breakfast models during the 2016-17 school year. The new grant will help offset the cost of equipment to convert five additional schools to the Grab N’ Go Breakfast model. “We have always looked at milk and dairy as a key component to serving a healthy breakfast and lunch to children,” said Jennee Loflin, manager of operations for the Montgomery County Public Schools nutrition program. “Not only is dairy popular, but it is also key to rounding out a nutritious meal in any form it is served.”

Southeast students win Domino’s Transformation Experience grants

Southeast Dairy Association - Dominos Transformation Experience10/16-18/2017 (Ann Arbor, Mich.) – Students from Kentucky, Virginia and North Carolina were among the 2017 winners of the Domino’s Transformation Experience. Each student received a $2,000 grant from Dominos to implement healthy eating projects at their schools this school year. Full Story


Virginia Dare Water Soil and Conservation District Farm Days

Used with permission - Virginia Dare Soil and Water Conservation District10/3-11/2017 (Virginia Beach/Chesapeake, Va.) – Virginia Dare Water Soil and Conservation District hosted a two ‘Farm Days’ events for students from Virginia Beach and Chesapeake area schools at Hunt Club Farms in Virginia Beach (10/3 to 10/4) and Triple R Ranch in Chesapeake (10/10 to 10/11). More than 1,600 students from nine Virginia Beach schools and five Chesapeake schools were educated on the wonders of agriculture. SUDIA and Homestead Creamery partnered to host a ‘dairy stop,’ where students learned about dairy farming, cow care and nutrient-rich milk. Students got to meet ‘Apple’ and ‘Oreo,’ Holstein calves from Homestead Creamery’s Farm and fuel up on milk provided by the creamery.

Old Dominion Medical Society Annual Meeting

Southeast Dairy Association - Virginia9/30/2017 (Richmond, Va.) – SUDIA staff member Laura Buxenbaum was a guest speaker during the Old Dominion Medical Society’s annual meeting. SUDIA  sponsored a dairy-rich breakfast and exhibited on MyPlate, lactose intolerance, milk versus milk alternatives, and the DASH (dietary approaches to stop hypertension) diet. Approximately 40 practicing medical doctors were in attendance.




Feed VA Day of Action

Southeast Dairy Association - Virginia9/29/2017 (Richmond, Va.) – Dorothy McAuliffe, First Lady of Virginia, led a Feed VA Day of Action on Sep 29. SUDIA staff attended events and helped pack lunches and weekend boxes at Richmond FeedMore, a Meals on Wheels distributor. More than 900 meals are distributed from Richmond FeedMore and each meal includes a milk. SUDIA also assisted the first lady in distributing backpacks at Richmond city schools. Each student received two milk cartons and two yogurt pouches to take home over the weekend.



World School Milk Day Celebration at Ritchie Elementary

Southeast Dairy Association - Virginia9/27/2017 (Warrenton, Va.) – SUDIA staff member Kristin Brittle assisted Ritchie Elementary School with its World School Milk Day celebration. As students entered for lunch, they were able to interact with a “Nutrient Powerhouse” display that explained all the foods one would need to eat to equal the nutrients found in one carton of milk. After eating, the students were able to visit with dairy farmer Ken Smith and a week-old calf outside. Smith shared information about dairy farming and answered questions from students and teachers.


Governor McAuliffe, First Lady visit Norfolk elementary school to celebrate success of No Kid Hungry

Southeast Dairy Association - Virginia9/19/2017 (Norfolk, Va.) – SUDIA joined Virginia Governor Terry McAuliffe and First Lady Dorothy McAuliffe as they visited Suburban Park Elementary School in Norfolk Wednesday morning to celebrate the 10 millionth meal served since the inception of the No Kid Hungry initiative. Suburban Park Elementary participates in “Breakfast After the Bell,” a program supported by SUDIA that increases access to school breakfast by bringing breakfast out of the cafeteria and making it a part of the school day. Full Story

Additional Media Coverage courtesy of WAVY-TV and WTKR-TV.


VA No Kid Hungry School Nutrition Summit

Southeast Dairy Association - Virginia9/18/2017 (Richmond, Va.) -SUDIA sponsored Dayle Hayes as the keynote speaker for the Summit. Dayle also spoke on a breakout panel about Farm to School, reminding attendees that milk is a local food being served to students every day.





SUDIA/Farm Fresh kicks off the Great American Milk Drive

Southeast Dairy Association - Virginia9/15/2017 (Virginia Beach, Va.) – SUDIA staff member Laura Buxenbaum went on WVEC TV (ABC 13) to promote SUDIA’s Great American Milk Drive Virginia kickoff event, which took place on Sep. 16 at Farm Fresh Collins Square in Virginia Beach, Va. Full Segment




Fuel Up to Play 60 Back to School Training for PE Teachers in Chesapeake Schools

Southeast Dairy Association - Virginia8/29/2017 (Chesapeake, Va.) – SUDIA staff member Roseann Liberatore and Student Ambassador Brody Canning presented Fuel Up to Play 60 to Chesapeake City Schools physical education (PE) teachers during their district-wide back to school training. Peggy Lee, vice president of business development with Dairy Management Inc. also attended. PE teachers learned how to join FUTP 60 and apply for grant and student ambassador opportunities. Lee provided giveaways to the first two teachers to sign up as a Program Advisor to lead healthy changes at their school during the 2017-18 school year.


Homestead Creamery milkmen deliver dairy and nostalgia

Southeast Dairy Association - June Dairy Month8/16/2017 (Wirtz, Va.) – As Justin Carter drives through a Bonsack neighborhood around 6 a.m. Wednesday, the headlights of his Homestead Creamery delivery truck illuminate the otherwise dark and deserted streets. The only other light comes from the moon, still high in the sky. Full Story at The Roanoke Times

Fuel Up to Play 60 at National Dance Society Conference

Southeast Dairy Association - Virginia8/4-5/2017 (Norfolk, Va.) – SUDIA staff member Roseann Liberatore hosted a breakout session during the National Dance Society’s National Conference in Norfolk, Va. that provided an overview of the Fuel Up to Play 60 Wellness Program and explained the grant process. She also hosted a “Milk as a Nutrient Powerhouse” exhibit to help attendees understand all the essential nutrients found in dairy foods.


Bone-gevity Campaign Summary and Media Round-Up

Southeast Dairy Association - Bone-gevity

7/28/2017 – In May 2017, in conjunction with National Osteoporosis Month, SUDIA embarked on an ambitious new campaign, called “Bone-gevity,” to promote the link between milk consumption and bone longevity. This video includes media appearances that took place during the campaign, as well as a summary of the media impact.



SUDIA and GENYOUth Virginia Impact Report 2017

Southeast Dairy Association - GENYOUth

7/26/2017 – GENYOUth and its related dairy-funded programs (Fuel Up to Play 60, NFL FLAG and AdVenture Capital) have been working hard with the Southeast United Dairy Industry Association, Inc. (SUDIA) to promote healthy eating and physical activity in Virginia schools. In their latest impact report, SUDIA and GENYOUth demonstrate how dairy dollars go to work for the children of Virginia.

Southeast states represented at Fuel Up to Play 60 student summit

Southeast Dairy Association - Fuel Up to Play 60 Student Ambassador Summit7/24-27/2017 – SUDIA Board of Directors Glen Easter (center left) and SUDIA School Health and Wellness Director Molly Szymanski (center right) pose with southeast Fuel Up to Play 60 student ambassadors and program advisors during the annual Fuel Up to Play 60 Student Ambassador Summit. The summit, which took place late July in Minneapolis, Minn., brings together student leaders and educators from Fuel Up to Play 60 program across the country to connect and participate in leadership activities and skill-building exercises. Health and wellness experts, corporate leaders, NFL players and many others helped students and educators learn sustainable skills to improve the health and wellness environments of their schools.

Virginia Dairy Expo

Southeast Dairy Association - Newsroom

7/14/2017 (McGaheysville, Va.) – Virginia dairy farmers hosted the Virginia Dairy Expo on July 14 at Stoney Run Farm in McGaheysville. While Virginia dairy farmers showed off their products, SUDIA sponsored a booth highlighting the importance of in-school smoothie programs. SUDIA staff member Roseann Liberatore along with Virginia Tech student and Virginia Cattleman’s Association intern Jennifer Callison prepared and served more than 400 U.S. Department of Agriculture Reimbursable Meal Deal Smoothies to dairy farmers and their families during the expo. More than 500 people registered for the event. Dairy farmers also got to see the Waring® Immersion Blender in action, a piece of school kitchen equipment provided to school nutrition programs via grants funded by dairy checkoff dollars.



SUDIA helps kick off Hampton Summer Meals program

Southeast Dairy Association - Newsroom7/5/2017 (Hampton, Va.) – SUDIA joined Virginia Governor Terry McAuliffe, First Lady Dorthy McAuliffe and other community partners to kick off the 2017 Summer Meals program at the Hampton Community Center, an open meals site for children 18 and under to receive a free U.S. Department of Agriculture reimbursed summer meal. SUDIA hosted a Fuel Up to Play 60 activity stop for approximately 300 children attending the event. Children rotated through different stations including a bounce house, dunk tank, and a gardening class. SUDIA staff member Roseann Liberatore led the National Dairy Council’s “Toss and Tell” ball activity, in which students got to ask adults questions about nutrition, exercise and healthy eating.