Burritt on the Mountain in Huntsville
4/5/2019 (Huntsville, Al) – Over 400 Hunstville students enjoyed a beautiful spring farm day at Burritt on the Mountain. Students were able to explore agriculture practices and how they have evolved throughout the years. The Dairy Alliance taught students how milk gets from the cow to the grocery store and discussed how cows produce milk! Local dairy farmer, John Burden, brought calves and feed components for the students to see and touch. The day was wrapped up with ice-cold milk and a thank you to the cow that produced it. Students look home dairy-themed promotional items from The Dairy Alliance.
Diet Disasters on Coffee with America
3/29/2019 (Montgomery, Al) – Dairy advocate, Holley Grainger, appeared on the national show “Coffee with America” to discuss The Dairy Alliance’s Diet Disasters campaign. She talked about the nutrient shortfalls in fad diets, juicing and intermittent fasting. Many of these new diet trends recommend cutting out essential food groups such as dairy. Grainger highlighted all of the vital nutrients real dairy provides and showed consumers how to reach their three daily servings of dairy. Viewers were directed to The Dairy Alliance’s website to learn more about dairy nutrition and find dairy-themed recipes.
Action for Healthy Kids Workshop
3/15/2019 (Calera, Al) – The Dairy Alliance co-hosted a workshop with Action for Healthy Kids in Calera to educate key decision makers about the important role dairy plays in the diet of children. The Dairy Alliance staff interacted with child nutrition program directors, physical education teachers and state nutrition department officials to highlight dairy nutrition as a vital part of school menus. They also worked to create awareness about the Fuel up to Play 60 program and other dairy everywhere grants that are available to schools through The Dairy Alliance. Workshop attendees took home dairy promotional items and resources to kickstart dairy everywhere programs in their school.
Southeast American College of Sports Medicine
2/20/2019 (Greenville, Sc) – The Southeast American College of Sports Medicine meeting held in Greenville, South Carolina brought together over 1200 professionals and students that work and study in the field of sports medicine and exercise science. The Dairy Alliance sponsored this year’s guest speaker Marie Spano, MS, RD, CSSD, who presented on “From Young Athletes to the Elderly; Protein Needs throughout the Lifespan.” Spano reviewed the benefits of animal protein versus plant protein and explained why dairy is an essential part of an athlete’s diet. She also spoke to students at a mentoring breakfast discussing her career path and providing tips to the students for finding theirs. Additionally, The Dairy Alliance staff exhibited during the meeting with material on dairy versus alternatives, whey protein, lactose intolerance and dairy for athletes. Attendees took home dairy education material and dairy promotional items.
Strive for 35 Moves More Milk
2/4/2019 (Athens, Al.) – After learning about Strive for 350 from The Dairy Alliance, Athens Intermediate School replaced their 20-year-old milk coolers. The school chose two types of milk boxes and asked the students to vote on which one they liked best. Once the school milk was being served at the appropriate 35 degrees, milk sales increased drastically! Students were excited about drinking milk again. The 550 students at Athens Intermediate moved an extra 27,996 pounds of milk compared to the previous year!
Salted Caramel Ice Cream
1/28/2019 (Montgomery, Al.) – The Dairy Alliance teamed up with Cracker Barrel to feature a limited-time ice cream for the holiday season. Cracker Barrel featured the salted caramel ice cream at all 653 locations nationwide from November 1 to December 24, 2018. During that time, 12,000 gallons of salted caramel ice cream were sold which equates to 17,280 pounds of milk in just under two months.
Colbert County Farm City Week
11/15/2018 (Sheffield, Al.) – Colbert County hosted the Farm City Banquet to celebrate the ending of 2018 Farm City Week. Farm City week was developed to show people that neither a farm nor a city can exist in isolation. This year Colbert County focused on dairy farming by creating “The adventures of Otis.” Over the past month, Otis the dairy calf has visited schools throughout the county to show the “Farm to Fridge” dairy tour from by The Dairy Alliance. This tour provided a hands-on educational dairy experience to explain how milk and dairy products go from the farm to the fridge. The Dairy Alliance spoke at the Farm City banquet about the trends in the dairy industry, and initiatives The Dairy Alliance executes to educate consumers about dairy nutrition and farming.
Donna Martin on Coffee with America
10/15/2018 (Birmingham, Al.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.
Eat Together, Eat Better on Good Day Alabama
10/4/2018 (Birmingham, Al.) – As part of The Dairy Alliance’s Eat Together, Eat Better campaign, Birmingham-based dietitian, blogger, and trained dairy advocate, Jessica Ivey appeared on WBRC’s Good Day Alabama. She informed viewers about the health benefits of eating together with family or coworkers. Jessica also prepared The Dairy Alliance’s Cheesy Chicken Enchilada recipe highlighting the many health benefits and of nutrient-rich dairy. Watch the full segment here.
Alabama Student Recognized at Atlanta Falcons’ Game
9/30/2018 (Atlanta, Ga.) – Alabama’s state student ambassador for Fuel Up to Play 60, Skye Niblett, was recognized at the Falcons’ Play 60 game along with his program advisor, Bridgette Rayfield. Skye attends Bumpus Middle School in Hoover City Schools, and Bridgette Rayfield was his Program Advisor at Brocks Gap Intermediate School. After being recognized for their commitment to staying active, Skye and Bridgette attended the Falcons’ game.
Alabama Board Members
Alabama Farmer Relations Manager