Strive for 35 Moves More Milk
2/4/2019 (Athens, Al.) – After learning about Strive for 350 from The Dairy Alliance, Athens Intermediate School replaced their 20-year-old milk coolers. The school chose two types of milk boxes and asked the students to vote on which one they liked best. Once the school milk was being served at the appropriate 35 degrees, milk sales increased drastically! Students were excited about drinking milk again. The 550 students at Athens Intermediate moved an extra 27,996 pounds of milk compared to the previous year!
Salted Caramel Ice Cream
1/28/2019 (Montgomery, Al.) – The Dairy Alliance teamed up with Cracker Barrel to feature a limited-time ice cream for the holiday season. Cracker Barrel featured the salted caramel ice cream at all 653 locations nationwide from November 1 to December 24, 2018. During that time, 12,000 gallons of salted caramel ice cream were sold which equates to 17,280 pounds of milk in just under two months.
Colbert County Farm City Week
11/15/2018 (Sheffield, Al.) – Colbert County hosted the Farm City Banquet to celebrate the ending of 2018 Farm City Week. Farm City week was developed to show people that neither a farm nor a city can exist in isolation. This year Colbert County focused on dairy farming by creating “The adventures of Otis.” Over the past month, Otis the dairy calf has visited schools throughout the county to show the “Farm to Fridge” dairy tour from by The Dairy Alliance. This tour provided a hands-on educational dairy experience to explain how milk and dairy products go from the farm to the fridge. The Dairy Alliance spoke at the Farm City banquet about the trends in the dairy industry, and initiatives The Dairy Alliance executes to educate consumers about dairy nutrition and farming.
Donna Martin on Coffee with America
10/15/2018 (Birmingham, Al.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.
Eat Together, Eat Better on Good Day Alabama
10/4/2018 (Birmingham, Al.) – As part of The Dairy Alliance’s Eat Together, Eat Better campaign, Birmingham-based dietitian, blogger, and trained dairy advocate, Jessica Ivey appeared on WBRC’s Good Day Alabama. She informed viewers about the health benefits of eating together with family or coworkers. Jessica also prepared The Dairy Alliance’s Cheesy Chicken Enchilada recipe highlighting the many health benefits and of nutrient-rich dairy. Watch the full segment here.
Alabama Student Recognized at Atlanta Falcons’ Game
9/30/2018 (Atlanta, Ga.) – Alabama’s state student ambassador for Fuel Up to Play 60, Skye Niblett, was recognized at the Falcons’ Play 60 game along with his program advisor, Bridgette Rayfield. Skye attends Bumpus Middle School in Hoover City Schools, and Bridgette Rayfield was his Program Advisor at Brocks Gap Intermediate School. After being recognized for their commitment to staying active, Skye and Bridgette attended the Falcons’ game.
Alabama Board Members
Alabama Farmer Relations Manager