An important component of daily life that is often overlooked, milk has a history that people often don’t consider. How did we go straight from the cow to the milkman to the grocery store in obtaining milk? Why did the milkman gain popularity and is his role gone forever? Discover the milk facts of how today’s milk came to be with a brief history of the milkman and home milk delivery.
Milk delivery in the United States began with industrialization. People moving to more urban areas found no space for a family cow. To satisfy their thirst for milk, people began to buy milk from local dairy farmers ready for delivery. And the need for the milkman began.
Originally, the milkman would carry milk in a bulk container, not individual glass or plastic containers for each family. To collect their milk, people used whatever containers were on-hand at delivery. When the first glass milk bottle was patented in 1878, other designs quickly followed that included a cap, a logo design and more, making it easier to deliver and to keep track of how much milk customers were requesting. No longer did consumers have to fill whatever was on hand. Milk was given a dedicated container that families did not have to share with neighbors.
Though there were innovations in milk containment, the size and lifespan of milk could not greatly change. Homes didn’t have refrigeration for perishable items, so daily milk delivery was necessary to prevent the milk from spoiling before people could drink it. It was the safest and most cost-effective way to get milk and other perishables to customers.
Insulated boxes began appearing on the porches of some homes, while others had cubbies or milk boxes that were built into the side of the house. Each day, the milkman would put the bottles of fresh milk inside the box, remove the empty bottles, and collect his payment that was left. First, he transported the milk on a cart, either pulled by a horse or the milkman himself, but as automobiles became more popular, milk trucks replaced the carts. The milkman was changing with the times.
But then milk delivery faced a new challenge in quickly changing modern conveniences.
Consumers headed to the suburbs in the mid-1900s, creating longer distances for milkmen to travel on their route, thus creating higher costs for their product. The century was debuting many new conveniences, and so these suburban consumers began looking for a cheaper alternative. One cost-cutting measure was replacing the glass bottle with the milk carton, but a mid-century invention was about to take more from the milkmen’s business.
Encouraged by the rise in refrigerator and car ownership through the 1940s, bigger grocery stores and their large refrigerated cases appeared, replacing specialty stores with a convenient location for all types of food, including milk. Suddenly, there was ease of transportation and a way to keep food cold at home for long periods of time, reducing the need for daily deliveries. Pasteurization, a common practice to increase milk’s shelf life, allowed the quality of the milk to be controlled. And to hold and transport that milk, larger containers were needed than what a milkman’s truck could hold, requiring the creation of the insulated steel milk tank. To do this, it became common practice that after picking up milk from local dairy farms and running safety tests on the milk between stops, milk heads to a dairy processing facility to be pasteurized, homogenized and packaged, ready to be distributed to local grocery stores. With the invention of the supermarket came the extinction of milkmen as people became more interested in convenience. It seems that the convenience of the grocery store is the only way to receive milk in the modern world.
Or at least, the only way for some generations. The milkman became a job of the past, but today’s markets might change that. Local dairies and farms are offering home delivery within their community, and today’s consumers are interested. Many businesses offer a variety of goods that are delivered with your choice of milk, like locally produced vegetables, fresh eggs, homemade desserts and more. Today’s service is even more convenient. Instead of leaving payment in a milk box and placing an order in person, you can now order and pay online so you can go about your day, allowing you to cancel or change your order as needed.
Thanks to nostalgia and sustainable living, consumers who participate in today’s delivery programs support local entrepreneurs like dairy farmers, ensuring that money remains in your community. The milk received is fresh with as little as 24 hours passing since leaving the udder. The glass milk bottles cut for cost keep your milk fresher for longer and can be recycled, helping decrease waste going into landfills.
Whether you continue to pick up your milk at the store or order home delivery, remember that milk has had an innovative history that we often overlook. With changes made for efficiency, safety and convenience, we continue to enjoy milk because of innovations from the men and women who know how much we want it. Share these milk facts on how dairy continues to deliver.