Are you looking for a better way to reach your health goals? The Dairy Alliance has partnered with Under Armour’s MyFitnessPal to share the benefits of milk’s protein and freshness (especially compared to alternative beverages) to those seeking a healthy lifestyle. The ongoing campaign recommends milk to the app’s users along with some of our recipes. Once users reach these recipes, the app links to our website’s MyFitnessPal page featuring nutrition facts and blogs discussing the benefits of protein from dairy. Our blogs like 5 Easy Ways to Get Your Daily Protein and How to Milk Your Summer feature the Mango Protein Smoothie and Refreshingly Raspberry Smoothie recipes connected to the Under Armour campaign.
This team-up provides information to the public about the benefits of incorporating dairy into a healthy lifestyle. While Under Armour’s audience finds our website through this partnership to learn why milk is the perfect beverage, our dairy fanbase also learn about an app to assist in their daily life.
MyFitnessPal is designed to help those who wish to live a healthier lifestyle and reach their weight loss goals. By scanning the barcode on packaged meals or even selecting foods from your favorite restaurant, Under Armour’s MyFitnessPal app allows you to log your meals so you can reach your daily health goals. For better insight into your lifestyle and the calories you burn each day, MyFitnessPal can connect to other health and fitness apps to track your exercise. With an understanding of your current lifestyle and your future goals, the app provides motivation through your friends and advice given from partnerships like ours.
You can check out our work with MyFitnessPal and how you can include dairy in your fitness goals by downloading the app from the app store.