The Dairy Alliance is not just about promoting the consumption of milk, cheese, yogurt and other dairy foods. We are also here to assist you, the dairy farmer. This page shows how checkoff dollars work to assist dairy farmers and promote milk. It also offers a variety of resources to help farmers meet the needs of the 21st-century dairy farm, including industry resources, tools to help foster a positive dairy image and knowledge about current trends.
Your Dairy Checkoff
Dairy checkoff works on behalf of U.S. dairy producers to drive increased sales of and demand for U.S. dairy products and ingredients through many of the programs listed below. To learn more about the national checkoff program, visit www.dairy.org.
Fuel Up to Play 60
Dairy farmers, through their checkoff investment, have partnered with the U.S. Department of Agriculture and the National Football League in an unprecedented campaign called Fuel Up to Play 60 that encourages students to get 60 minutes of physical activity every day and to eat nutrient-rich foods, including low-fat and fat-free milk and milk products. Learn more about dairy farmer’s commitment to improving children’s health and nutrition at FuelUpToPlay60.com.
Innovation Center for U.S. Dairy
Dairy producers, through their checkoff investment, created the Innovation Center for U.S. Dairy in 2008 to address challenges and opportunities that require industry-wide action. The Innovation Center works with and through industry on shared priorities of dairy farmers and the dairy industry value chain in a pre-competitive forum. Thirty-four key industry leaders comprise six committees to address issues and opportunities that positively affect the entire industry. Visit usdairy.com to learn more.
Dairy checkoff is committed to helping protect and promote the image of dairy products, producers and the industry by offering training and tools to help dairy farmers tell their story to the public and a comprehensive issues management system. As dairy farmers, you take excellent care of your cows and land to produce safe, wholesome milk and dairy foods. Through the “Community Outreach” program, we are connecting consumers to dairy farmers to tell the dairy farming story through speaking events, social media and one-on-one conversations. Contact your state industry relations manager for more details on the program, which is proudly sponsored by The Dairy Alliance.
Learn the Latest on Dairy Exports and Ingredients
The U.S. Dairy Export Council® (USDEC), funded in part by the dairy checkoff, works on behalf of producers and more than 100 member organizations to enhance global competitiveness and exports of U.S. dairy products. The volume of U.S. milk solid exports has been rising steadily the past several years. Currently, 13.3 percent of U.S. milk production is exported to Mexico, Southeast Asia, Canada and other destinations. The August 2012 issue of USDEC’s Export Profile looks at U.S. opportunities in whole milk powder exports and how the industry is beginning to act to capitalize. Read more about the global whole milk powder trade.
Checkoff partnerships drive change and grow short- and long-term dairy sales. Over the past year, marketing partners, such as McDonalds® and Domino’s®, have contributed $6 for every $1 that producers invest.
Update your contact information
Are you a dairy farmer, milk producer or dairy advocate? Update your contact information to stay informed about local promotion programs that are helping drive milk and other dairy product sales. By updating your info, you will receive critical industry news, information about special events and timely news affecting your product.
Order Promotional Materials
The Dairy Alliance has a wide variety of posters, handouts, banners and other materials dairy farmers, nutritionists and educators can use to promote the goodness of dairy.
Updates from “Dr. Dairy”
National Dairy Council Chief Science Officer Greg Miller, Ph.D., also known as “Dr. Dairy,” offers the latest on developments in dairy research and how your checkoff investment benefits the science justifying the role of dairy as part of a healthy diet.