Dairy Day at the Park
4/2/2019 (Starkville, Ms.) – Farm families from Alabama and Mississippi were invited to join The Dairy Alliance and Mississippi State for the first Dairy Day at the Park. The event started with a morning educational session where The Dairy Alliance provided promotional updates, and MSU Extension discussed modern management practices. The activities continued at the MSU vs. Auburn baseball game where dairy farmers handed out over 1,000 ice creams and promotional materials to Bulldog and Tiger fans before the game. All 34 farm families who attended were guest on the field and recognized on the jumbotron for their dedication to providing a nutritious and wholesome product! Baseball fans played dairy trivia that was displayed on the jumbotron throughout the game to test fans knowledge!
Diet Disasters on Coffee with America
3/29/2019 (Jackson, Ms.) – Dairy advocate, Holley Grainger, appeared on the national show “Coffee with America” to discuss The Dairy Alliance’s Diet Disasters campaign. She talked about the nutrient shortfalls in fad diets, juicing and intermittent fasting. Many of these new diet trends recommend cutting out essential food groups such as dairy. Grainger highlighted all of the vital nutrients real dairy provides and showed consumers how to reach their three daily servings of dairy. Viewers were directed to The Dairy Alliance’s website to learn more about dairy nutrition and find dairy-themed recipes.
Spring Days at Mississippi Agriculture Museum
3/15/2019 (Jackson, Ms.) – The Dairy Alliance participated in Spring Days at the Mississippi Agriculture Museum in Jackson. The Dairy Alliance hosted a dairy booth that displayed virtual tours of a dairy farm for over 1,200 participants! Visitors also heard about the importance of dairy in the diet and how to include dairy every day. The Dairy Alliance staff gave out dairy promotional items and answered questions on milk and dairy for the people attending.
Breakfast Success Story: Bay High School
2/26/2019 (Bay St. Louis, Ms) – The Dairy Alliance visited Bay High in Hancock County to see the breakfast after the bell program, breakfast kiosk and milk barrel that Bay High received through a Fuel Up to Play 60 grant. Since the start of the new breakfast program in September 2018, Bay High has increased their breakfast participation by serving 100 more meals including dairy each day. Students expressed their excitement for the new program to The Dairy Alliance staff. One student said, “I love having breakfast in this common area where I can grab something to eat.” My friends and I plan to get breakfast every day and visit since the kiosk is here.” Since the breakfast program continues to be successful, Hancock County School District has started a Breakfast in the Classroom program in the elementary school and added smoothies to the menu at Bay High School.
Southeast American College of Sports Medicine
2/20/2019 (Greenville, Sc) – The Southeast American College of Sports Medicine meeting held in Greenville, South Carolina brought together over 1200 professionals and students that work and study in the field of sports medicine and exercise science. The Dairy Alliance sponsored this year’s guest speaker Marie Spano, MS, RD, CSSD, who presented on “From Young Athletes to the Elderly; Protein Needs throughout the Lifespan.” Spano reviewed the benefits of animal protein versus plant protein and explained why dairy is an essential part of an athlete’s diet. She also spoke to students at a mentoring breakfast discussing her career path and providing tips to the students for finding theirs. Additionally, The Dairy Alliance staff exhibited during the meeting with material on dairy versus alternatives, whey protein, lactose intolerance and dairy for athletes. Attendees took home dairy education material and dairy promotional items.
Salted Caramel Ice Cream
1/28/2019 (Jackson, Ms.) – The Dairy Alliance teamed up with Cracker Barrel to feature a limited-time ice cream for the holiday season. Cracker Barrel featured the salted caramel ice cream at all 653 locations nationwide from November 1 to December 24, 2018. During that time, 12,000 gallons of salted caramel ice cream were sold which equates to 17,280 pounds of milk in just under two months!
Schools Compete to Move More Milk
11/30/2018 (Natchez, Ms.) – Mississipi School Nutrition Association held it’s annual meeting in Natchez, Mississipi this past November. The Dairy Alliance hosted a booth to discuss resources and grant opportunities with school nutrition directors. Additionally, the winners for the World School Milk Day contest received recognition during one of the sessions. Vicksburg Warren School District won first place for their 42 percent increase in meals and 22 percent increase in milk sales. Second place went to Forrest County School District for a ten percent increase in meals and seven percent increase in milk sales. Hinds County School District received third place for their seven percent increase in meals and five percent increase in milk sales.
Jackson Annual Harvest Festival
11/7/2018 (Jackson, Ms.) – The Annual Jackson Harvest Festival showcases how one small town came to life. The celebration included live demonstrations throughout the Agriculture Museum grounds and gave visitors a glimpse of Mississippi’s past. As guests toured the museum, they saw the impact agriculture has made on modern living. The Dairy Alliance partnered with the Mississippi Beef Council to do a hands-on demonstration for the 1,300 plus visitors. Visitors learned about dairy farming and the importance of eating dairy products.
The Dairy Alliance on MPB
10/29/2018 (Jackson, Ms.) – The Dairy Alliance’s Donna Speed was a guest on MPB, a statewide radio station in Mississippi, during their Southern Remedies program. This weekly one-hour live show has a ‘Fit and Healthy’ segment hosted by Dr. Josie Bidwell, one of The Dairy Alliance’s trained advocates. Sharing information about The Dairy Alliance’s Eat Together, Eat Better with Real Dairy campaign, Donna stressed the importance of eating together as a family and highlighted the health benefits of real dairy foods. Listeners were directed to visit thedairyalliance.com for healthy recipes.
Donna Martin on Coffee with America
10/15/2018 (Jackson, Ms.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.
Mississippi Board Members
Mississippi Farmer Relations Manager