Alabama

Strive for 35 Moves More Milk

After learning about Strive for 350 from The Dairy Alliance, Athens Intermediate School replaced their 20-year-old milk coolers. The school chose two types of milk boxes and asked the students to vote on which one they liked best. Once the school milk was being served at the appropriate 35 degrees, milk sales increased drastically! Students were excited about drinking milk again. The 550 students at Athens Intermediate moved an extra 27,996 pounds of milk compared to the previous year!

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