Supporting Virginia Dairy On the Square
In collaboration with the Virginia State Dairymen's Association, VDACS and Food Bank, The Dairy Alliance promoted dairy and the Milk for Good program at the weekly OnTheSquareVA Farmers Market. The OnTheSquareVA Farmers Market is a weekly event each summer which sells Virginia-made and Virginia-grown products. Attendees were offered free samples of Homestead ice cream and Richlands' milk. Market goers were curious about raw milk compared to pasteurized products, sustainability on the dairy farm and milk's benefits compared to alternative beverages. After answering their dairy questions, generous attendees donated to the food bank's Milk for Good program.