Rutledge Middle School Awarded Fuel Up to Play 60 Grant

12/5/2018 (Rutledge, Tenn.) – Rutledge Middle School Celebrate their $4,000 Fuel Up To Play 60 grant award with a nutrition training, check presentation, and pep rally. The Dairy Alliance conducted a brief dairy-nutrition training for the students at Rutledge Middle School. Principal Jones and the physical education teacher annouced the grant funding would go towards new badminton and frisbee golf kits along with equipment to store more dairy products. The director of school nutrition, Amy Orr, displayed the new parfait cart featuring fruit and yogurt parfaits. Students were asked dairy-themed questions and received Fuel Up To Play 60 towels, and frisbees for correct answers. All the students received promotional bracelets from The Dairy Alliance. The parfait self-serve bar will be offered to all of the students beginning in January. The students were encouraged to join to the Fuel Up to Play 60 site. The computer technology teacher is incorporating the Fuel Up to Play 60 site into the student class work.

Dairy Academy Pilot Program

11/14/2018 (Knoxville, Tenn.) – The first Dairy Academy was held at Sisco’s Knoxville Location involving school nutrition directors, managers and school staff from Anderson County, Oak Ridge, Clinton City, Knox County, Polk County, Bradley County., Cleveland City, Oneida SSD, Hamilton County, Hancock County, Morgan County, Wilson County, Cambell County., County, Sweetwater City, and Union County. The Dairy Alliance presented the nutritional benefits of dairy, the benefits of chocolate milk as a recovery beverage, and lactose intolerance. Amber Buckner from Wilson County and Peggy Hamby from Morgan County presented best practices and recipes to use promoting dairy. Alice Stipe demonstrated using the immersion blender, and everyone sampled a smoothie. The Dairy Alliance’s Cindy Cooper presented the National Dairy Council’s breakfast and lunch recipes for schools and discussed available resources. The day wrapped up by navigating the participants through the various websites including The Dairy Alliance and Fuel Up To Play 60. Attendees sampled parfaits, muffins, dressing, bean salad, and yogurt bars. All participants also received a resource bag of goodies to promote dairy, and a notebook featuring the available school recipes.

Middle Valley Elementary Celebrates Farm to School Month

10/30/2018 (Hixson, Tenn.) – Middle Valley Elementary School in Hamilton County, Tennessee celebrated Farm to School Month by transforming the school into a farm. Over 850 students and staff dressed up as different farm animals. The school also celebrated receiving a Fuel Up To Play 60 grant. The grant fund will fund breakfast carts and stationary bikes for a spin class. Students and staff were able to sample strawberry smoothies. Since partnering with The Dairy Alliance, Middle Valley Elementary has received four Dairy Optimization Grants and three Fuel Up To Play 60 Grants. The Dairy Alliance passed out giveaways and door prizes to students. Students and staff were excited about the new dairy options on the breakfast menu.

E.K. Baker Awarded Fuel Up to Play 60 Grant

10/25/2018 (Athens, Tenn.) –  E. K. Baker Elementary School in McMinn County celebrated their recently awarded $4,000 Fuel Up To Play 60 Grant to promote breakfast. The Fuel Up to Play 60 kick off started in the gymnasium with all the students participating in a Dairy Pep Rally. The Dairy Alliance presented an interactive dairy nutrition training where students received prizes provided for answering nutrition questions. The cafeteria manager also announced the new parfait menus to the students! The school nutrition director explained the Fuel Up to Play 60 program and encouraged students to visit the website. The school nutrition program donated “The Cow Loves Cookies” book to the library. After the pep rally, the pre-kindergarten and kindergarten students listened to a book read by The Dairy Alliance. Students also were provided a second chance breakfast which utilized the grant-funded yogurt parfait cart. Students could choose from a strawberry shortcake or peach cobbler parfaits.

Milk Shines at Knox County Food Show

10/18/2018 (Knoxville, Tenn.) – Over eight hundred Knox County students attended the Knox County Food Show to sample potential new products for the school breakfast, lunch, and snack programs. Other surrounding counties also attended, including Jefferson and Campbell Counties. The Dairy Alliance had an exhibit booth focusing on the nine essential nutrients found in milk versus other beverages. The display contained sample beverages. Students saw the amount of sugar found in colas, fruit drinks, sports drinks, juices, and energy drinks as compared to flavored and plain milk. Students who stopped at the booth were given a Fuel Up with Milk Bracelet and milk sticker. They also had an opportunity to get their picture made with a milk mustache sticker and caption cards. Students were amazed at the amount of sugar found in colas. Statements made by the students included: “I can’t believe there is that much sugar!” “I have to stop drinking cokes and drink more milk!” Several students stated that they love milk!

Donna Martin on Coffee with America

10/15/2018 (Nashville, Tenn.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.

Bledsoe County Milk Workshop

10/08/2018 (Pikeville, Tenn.) – Bledsoe County athletes, teachers, and parents attended a milk workshop at Bledsoe County High School. The event was a result of parents and teachers asking questions about milk versus other drinks, particularly sports drinks. The School Health Department invited The Dairy Alliance to present on milk nutrition. Participants learned about the nine essential nutrients found in milk, the recovery benefits of chocolate milk after exercise, and the sugar content in other beverages. Cindy Cooper, school health and wellness manager for The Dairy Alliance, addressed many questions about providing chocolate milk to students, resources available, and about the upcoming Fuel Up To Play 60 Grant. One parent stated she will no longer provide sports drinks during football practice, but will now bring chocolate milk and water. Many of the physical education teachers thanked Cindy Cooper for presenting and invited her to teach milk nutrition to the health and wellness classes for the middle and high school. As a result of the workshop, many parents decided to include more dairy in their children’s’ diets.

Water Town Middle School Awarded Hometown Grant

10/03/2018 (Wilson County, Tenn.) – The Tennesse Titan’s awarded Water Town Middle School a Hometown grant to kickoff their Fuel Up to Play 60 program. With this Hometown grant, Water Town Middle plans to increase access to school breakfast and nutrient-rich foods, including dairy. Titan’s player Ryan Succop, mascot and cheerleaders along with The Dairy Alliance staff presented the grant check to Water Town Middle students. While celebrating the grant, students learned how they can fuel up with greatness with healthy food and milk. Media outlets such as Titans Online and Nashville ESPN radio station also attend the event, generating thousands of views. Full Story

Jonesborough Elementary Celebrates World School Milk Day

9/25/2018 (Johnson City, Tenn.) – Jonesborough Elementary School celebrated World School Milk Day on September 25! The students had a special visit from a cow-representative from The Dairy Alliance and the Chik-fil-A Cow during lunch. Students who chose milk with their lunch received stickers and prizes provided by The Dairy Alliance. During lunch, students learned about the health benefits and nutritional value of milk. There was also a “design-a-milk-carton” contest where the students drew and designed a milk carton.

Student Dairy Day at the Appalachian Fair

8/23/2018 (Gray, Tenn.) – Students from the surrounding Tri-county area attended the Student Dairy Day at the Appalachian Fair in Gray, Tennessee. The Dairy Alliance’s Cindy Cooper along with University of Tennessee Agriculture Extension Agent John Hamrick and 4-H Program Assistant Barbara Nuckols taught students, teachers and adult volunteers a dairy lesson. John started each session by discussing the types of dairy cows, the milking process, cow care and the sustainability of dairy farming. Cindy then discussed the nutrition found in milk, chocolate milk, cheese, and yogurt.  She emphasized the important role dairy plays in bone development and overall health. The students gave examples of dairy foods they eat every day. Several students commented that they love milk and that they drink more than three cups each day! After the presentation, each student visited with fellow student Kali Collette and her dairy cow Betsy. This was the first time many students ever touched a cow.  The Dairy Alliance provided over 1500 pencils, plastic bracelets and dairy farming coloring books for the teacher classroom.

Dairy Delights at Creative Discovery Museum

7/12/2018 (Chattanooga, Tenn.) – The Dairy Alliance provided yogurt parfaits and giveaways to children and their parents at the Creative Discovery Museum in Chattanooga, Tennessee. This dairy delights event was a part of the educational sponsorship which educates children and their families about the importance of dairy in a well-balanced diet.

Mayfield Elementary Reveals New Farm Scene Mural

4/12/2018 (Cleveland, Tenn.) – Mayfield Elementary in Cleveland, Tennessee celebrated Art Awareness night featuring the newly painted mural in the cafeteria serving area. The mural featured a milk truck, barn, cows, and a real picket fence. Students were quoted as saying: “This is cool!” “I love the cafeteria!” “This is really awesome!”  Cafeteria manager Cindy Erfmann’s idea to showcase the farm scenery featuring the dairy milk truck and cows is phase one of the cafeteria redesign. She plans to expand the farming scenery and to include a farmer’s market. Erfmann wants to increase the student awareness of all farm to school plate options specifically focusing on dairy. Over 300 students and family members attended the grand reveal. Attendees were served cheese pizza, yogurt, cheese sticks and ice cream donated by the Mayfield Creamery from Athens, Tennessee.

Glenn L. Martin Elementary Awarded Fuel Up to Play 60 Grant

2/22/2018 (Crossville, Tenn.) – The Dairy Alliance’s Cindy Cooper and Melinda Turner attended an event at Glenn L. Martin Elementary to celebrate moving dairy through Fuel Up to Play 60. Students were presented a $4,000 Fuel Up to Play 60 Grant check to fund the Grab N’ Go Breakfast kiosk and small physical activity equipment. Cindy and Melinda met with the Student Advisory Council, and conducted smoothie taste testing. They also reviewed a recently completed student survey about the breakfast program. Students discussed upcoming Fuel Up to Play 60 and Dairy Everywhere Promotions at their school.

Milk Consumption increases with Breakfast in the Classroom in Bedford County Schools

The Dairy Alliance - Tennessee

12/31/2017 (Shelbyville, Tenn.) – Bedford County Child Nutrition Director Janet Clarkson was concerned for several years that her students were not able to eat breakfast before school. Clarkson worked with her local school board to offer free breakfast through Community Eligibility Provision (CEP) but still felt too many students were not eating. She came to The Dairy Alliance for ideas to increase breakfast participation. The Dairy Alliance offered grants to develop Breakfast in the Classroom (BIC) programs at three Bedford County schools. Those schools saw an average increase in breakfast participation of 37 percent and a 22 percent increase in milk consumption between the 2015-16 and 2016-17 school years. The program has been so successful that the district plans to offer BIC in additional county schools.


New Milk & Honey in the Gulch delivers on promise of abundance (The Tennessean)

Southeast Dairy Association - June Dairy Month - Get More with Milk

12/7/2017 (College Grove, Tenn.) – A land flowing with milk and honey, as cited in the Old Testament, means the Promised Land, a fertile place to be nourished and thrive. Beverages run the gamut of smoothies, shakes, cold-pressed juices, coffees and teas, as well as a Hatcher Dairy milk punch. Full Story

Titans/Fuel Up to Play 60 Kids Day

The Dairy Alliance - Tennessee12/3/2017 (Nashville, Tenn.) – Students from Rutherford County Schools in the greater-Murfreesboro area were invited to take part in the Tennessee Titans’ Kids Day. Twelve students and a parent chaperone were allowed to come to the game early, hang out with Titans players and hang out on the sidelines during the game. Halfway through the game, students joined Titans officials on the field, where Rutherford County Schools was recognized as the recipient of a Fuel Up to Play 60/Titans Hometown Grant.

The NFL Fuel Up to Play 60 – Tennessee Titans Hometown Grant program focuses on priority school districts in the Tennessee Titans market. This year, the Titans have committed the $10,000 to Fuel Up to Play 60 in Rutherford County Schools.  The grant will help three schools–Smyrna Middle School, Smyrna Primary, and Smyrna Elementary School–with funds to improve access to healthy eating and physical activity initiatives. On hand to accept the check was Smyrna Middle School Fuel Up to Play 60 Advisor Jill Baurin and school health specialist Andrea Burton.

SUDIA exhibits at Tennessee pediatrics society meeting

Southeast Dairy Association - Tennessee10/7/2017 (Nashville, Tenn.) – SUDIA staff member and registered dietitian Jenny Beth Kroplin attended the Tennesse chapter American Academy of Pediatrics (TNAAP) meeting in Nashville on Oct. 7. SUDIA exhibited with a full display table with dairy and nutrition information, as well as dairy goodies for the doctors and medical professionals in attendance. SUDIA also sponsored the TNAAP breakfast, where yogurt was served along with fresh fruit and muffins. The SUDIA exhibit was well attended and many physicians took information about dairy and nutrition back to their practices.




Ryan Succop Fuels Up to Play 60 with SUDIA, Titans Hometown Grants Program

Southeast Dairy Association - Tennessee9/26/2017 (Smyrna, Tenn.) – Titans players encourage students at Smyrna Middle School to fuel up with healthy foods and be active 60 minutes a day. Full Story



MTSU Dairy Farm Creamery Tour

Southeast Dairy Association - Tennessee9/26/2017 (Murfreesboro, Tenn.) – SUDIA Nutrition Affairs Director Mary Martin Nordess and dairy advocate Lisa Sheehan-Smith recently joined Tennessee dietetic students to tour the Middle Tennessee State University (MTSU) Dairy Farm. Everyone who attended to had a chance to tour MTSU’s 750 Farm Laboratory facility, including its state-of-the-art dairy and milk processing plant.



Titans Players Kick-off ‘Titans Tuesdays’ at Dupont Tyler Middle School with SUDIA

Southeast Dairy Association - Tennessee9/13/2017 (Nashville, Tenn.) – The Titans kicked off “Titans Tuesdays this week with their longtime partner, Southeast United Dairy Industry Association and visited students at Dupont Tyler Middle School. Full Story


‘Vines and Bovines’ wine and cheese tasting

Southeast Dairy Association - Tennessee9/12/2017 (Knoxville, Tenn.) – On Sep. 12, SUDIA, Empire Distributors, Inc. and “The Chop House” restaurant (9700 Kingston Pike, Knoxville) hosted “Vines & Bovines,” a chef’s table tasting event featuring cheese-centered menu items paired with specialty wines from around the world. This unique event featured five signature courses, each paired with wines carefully chosen by Empire sommeliers to highlight the flavors and nuances of featured cheeses. The event received robust pre-event publicity via cityviewmag.com, visitknoxville.com, Newstalk 98.7, SUDIA and The Chop House social media channels. Six lucky diners attended courtesy of an on-air contest with Knoxville radio celebrity, Hallerin Hill. Gift bags for guests included cheese-related kitchen supplies, cookbooks, tasting guides, and local farmstead cheese from Philadelphia, Tenn.’s Sweetwater Valley Farm.

Presentation to Dietetic Interns at Lipscomb University

Southeast Dairy Association - Tennessee9/1/2017 (Nashville, Tenn.) -SUDIA staff member Jenny Beth Kroplin presented at Lipscomb University to the Dietetic Interns on dairy nutrition, SUDIA, and the National Dairy Council. She provided students with dairy information along with a milk taste test.




News Channel 5 ‘Talk of the Town’: Mexican Cheese and Beef Bake

Southeast Dairy Association - Tennessee8/31/2017 (Nashville, Tenn.) -SUDIA staff member Jenny Beth Kroplin presented on News Channel 5 ‘Talk of the Town’ and demonstrated the SUDIA website recipe, Mexican Cheese and Beef Bake. She shared how hearty and healthy the recipe can be and how it can stretch the family dollar by serving the meal three different ways. Jenny Beth used cheese and sour cream in the recipe adding extra protein and calcium to the dish plus serving the dish with a glass of milk. Full Story




Creative Discovery Museum Family Night with SUDIA

Southeast Dairy Association - Tennessee8/10/2017 (Chattanooga, Tenn.) – SUDIA staff members Lanier Dabruzzi and Mara McGurl attended Family Night at the Creative Discovery Museum in Chattanooga. The 453 people who attended sampled white milk, chocolate milk and lactose-free milk, as well as cheddar cheese. Information on lactose intolerance and other goodies were also provided to families.



Leap of faith: How Hatcher Dairy stayed on the farm with bottling milk (Tennessean)

Southeast Dairy Association - June Dairy Month
8/7/2017 (College Grove, Tenn.) – Charles Hatcher walked into the barn with a plastic bottle of milk in his hand. Baby calves bawled in their pens lined with hay, awaiting their breakfast at 6:30 a.m. Next to them, their mothers — 70 to 90 head of dairy cattle — had already produced gallons of milk before the sun rose in the College Grove sky. Full Story

Bone-gevity Campaign Summary and Media Round-Up

Southeast Dairy Association - Bone-gevity7/28/2017 – In May 2017, in conjunction with National Osteoporosis Month, SUDIA embarked on an ambitious new campaign, called “Bone-gevity,” to promote the link between milk consumption and bone longevity. This video includes media appearances that took place during the campaign, as well as a summary of the media impact.



SUDIA and GENYOUth Tennessee Impact Report 2017

Southeast Dairy Association - GENYOUth

7/26/2017 – GENYOUth and its related dairy-funded programs (Fuel Up to Play 60, NFL FLAG and AdVenture Capital) have been working hard with the Southeast United Dairy Industry Association, Inc. (SUDIA) to promote healthy eating and physical activity in Tennessee schools. In their latest impact report, SUDIA and GENYOUth demonstrate how dairy dollars go to work for the children of Tennessee.

Southeast states represented at Fuel Up to Play 60 student summit

Southeast Dairy Association - Fuel Up to Play 60 Student Ambassador SummitJuly 24-27, 2017 – SUDIA Board of Directors Glen Easter (center left) and SUDIA School Health and Wellness Director Molly Szymanski (center right) pose with southeast Fuel Up to Play 60 student ambassadors and program advisors during the annual Fuel Up to Play 60 Student Ambassador Summit. The summit, which took place late July in Minneapolis, Minn., brings together student leaders and educators from Fuel Up to Play 60 program across the country to connect and participate in leadership activities and skill-building exercises. Health and wellness experts, corporate leaders, NFL players and many others helped students and educators learn sustainable skills to improve the health and wellness environments of their schools.


SUDIA participates in Tennessee 4-H Roundup

Southeast Dairy Association - Newsroom

7/24/2017 (Knoxville, Tenn.) – SUDIA promoted Fuel Up to Play 60 and the use of chocolate milk as a recovery beverage during the 94th annual Tennessee 4-H Roundup and All Star Conference, which took place at the University of Tennessee at Martin from July 24-28, 2017. Tennessee 4-H encourages diverse groups of youth to develop their unique skills and talents to the fullest potential. SUDIA hosted a booth during the event and encouraged exercise and nutrition as part of healthy living by passing out chocolate milk following group exercises lead by the Army National Guard.




Chattanooga Children’s Museum Parent Night with SUDIA

Southeast Dairy Association - Tennessee6/8/2017 (Chattanooga, Tenn.) – SUDIA sponsored a free parent night at the Chattanooga Children’s Museum where SUDIA staff member Jenny Beth Kroplin supported SUDIA Communications Director Rebecca Egsieker in sharing nutrition information about dairy while families enjoyed a delicious smoothie recipe provided by Egsieker (The Dairy Chef).