Carolina Panthers Dairy Appreciation Game

11/4/2018 (Charlotte, N.C.) – Dairy families from both Carolinas and Virginia made their way to Bank of America stadium to be our honored guests at the 2018 Dairy Appreciation Carolina Panthers game. Virginia’s Fuel Up To Play 60 Student Ambassador, Nicholas Liberatore, led pre-game physical activity and nutrition challenges at the farmer sponsored Fuel Up To Play 60 Combine in Bearden Park. PET Dairy was on hand with free TruMoo milk for park goers. As farm families enjoyed a tailgate luncheon they heard from Charlotte-Mecklenburg Schools sports registered dietitians, trained as dairy advocates in 2018. Our new advocates expressed their appreciation for our farm families and how valuable the dairy trainings have been when promoting healthy nutrition to 10,000 student-athletes that call Charlotte-Mecklenburg Schools home.

Donna Martin on Coffee with America

10/15/2018 (Richmond, Va.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.

The Dairy Alliance Featured on Daytime Kitchen

10/4/2018 (Roanoke, Va.) – The Dairy Alliance’s Laura Buxenbaum appeared as a guest on Daytime Blue Ridge- WSLS in Roanoke, Virginia to discuss how families can Eat Together, Eat Better with Real Dairy. She provided three tips including planning, prepping and packing the pantry to help make mealtime easier. Laura encouraged families to enjoy milk with meals to ensure they are receiving three of the four nutrients Americans are missing in their diet: calcium, potassium and vitamin D. Laura also demonstrated how to make overnight oatmeal as an easy go-to breakfast meal. Watch the full segment here.

Virginia Beach Farm Day

9/25/2018 (Virginia Beach, Va.) –Virginia DARE Water Soil and Conservation District hosted a farm days event for students from Virginia Beach City Schools at Hunt Club Farm in Virginia Beach.  Roseann Liberatore with The Dairy Alliance hosted the Dairy stop.  Over 800 first grade students from North Landing, Providence, Centerville, Windsor Oaks, White Oaks, Trantwood, Creeds and Green Run elementary schools experienced a “Virtual Dairy Farm Tour” with Roseann.   Students learned about cow care practices and the nutrition of milk. During the virtual tour, students got to enjoy ice-cold milk.

Forrest Elementary Celebrates World School Milk Day

9/25/2018 (Hampton, Va.) – Forrest Elementary School in Hampton, Virginia celebrated World School Milk Day by hosting a door decorating contest and challenging their students and staff to dress like dairy cows. Roseann Liberatore, with The Dairy Alliance, along with food nutrition coordinator, Whitney Powell and assistant principal, Ms. Claiborne judged the door decorations during the celebration on Wednesday, September 26. The winning class was awarded The Dairy Alliance’s traveling cow Daisy to keep in their classroom along with a virtual dairy farm tour hosted by The Dairy Alliance. In addition to the World School Milk Day activities, school nutrition managers in Hampton worked together to create milk themed sculptures using recycled milk cartons to continue the celebration of milk during the month of September.

Pulaski County Dairy Success Story

08/23/2018 (Pulaski, Va.) – The Pulaski County School Nutrition department is a leader of school meals innovation. They serve meals all year, participate in many supplemental programs and integrate a local produce into their menus. Ethelene Sadler, Pulaski County School Nutrition Director, wanted to make changes to the breakfast program in hopes of increasing participation at many schools. The Dairy Alliance’s Kristin Brittle worked with Ethelene to create a plan for Grab’N’Go Breakfast at Riverlawn Elementary and a Second Chance, Grab’N’Go at Pulaski High School. The Dairy Alliance provided mobile carts and coolers for both schools. Since the programs launched in August 2017, breakfast participation has increased by 54,843 meals  district-wide. Riverlawn Elementary received a 2018 Virginia Breakfast Challenge award for their 31% increase in breakfast participation during the 2017-18 school year. The students at these two Pulaski County schools consumed 140,000 pounds of milk & yogurt during the 2017-18 school year, this is an average of around 80 pounds of dairy, per student, per school year.

Virginia Dairy Appreciation Dinner

08/3/2018 (Harrisonburg, Va.) –The Dairy Alliance sponsored the Virginia Dairy Appreciation dinner in Harrisonburg, Virginia. This dinner brought together dairy farm families and industry supporters. Dinner was served to families while they enjoyed milk served by the Virginia Dairy Maids. The Dairy Alliance handed out promotional items to over 400 attendees.


Farm to City Day at Explore More Discovery Museum

06/30/2018 (Harrisonburg, Va.) – The Dairy Alliance participated in the Annual Farm to City Day at Explore More Discovery Museum in Harrisonburg, VA. This year, over 900 visitors enjoyed getting up close with dairy cows and calves. The Dairy Alliance held a dairy trivia contest and handed out promotional items along with milk donated by Shamrock. Children could participate in dairy-themed science experiments and crafts as well as visit with Virginia Dairy Maid, Allison Bailey to learn more about the nutritional benefits of dairy.

Bryan Elementary School Expands Breakfast in the Classroom

3/28/2018  (Hampton, Va.) – Bryan Elementary School in Hampton, Virginia was one of three elementary schools in Hampton City that received $4000 in grant funding in November 2017 through The Dairy Alliance. The grant provided equipment to support expanding breakfast efforts.  Bryan Elementary uses their new insulated bags to keep milk cold while transporting it to the classrooms. They are working to increase breakfast participation by using the alternative breakfast model, Breakfast in the Classroom. Breakfast in the Classroom gives students a second opportunity to eat breakfast once the school day has started.

Pocahontas Elementary School Increase Breakfast Participation

1/26/2018 (Powhatan, Va.) – Pocahontas Elementary School applied for a Fuel Up to Play 60 grant to purchase a breakfast cart and insulated bags for milk to increase breakfast participation during the 2017-2018 school year. Using the grant money, Pocahontas Elementary purchased a breakfast cart and insulated bags and began serving Grab N’ Go Breakfast in September 2017. Since receiving the new breakfast equipment, breakfast participation has increased 154%! This equals around 1300 more meals a month compared to the previous year. Pocahontas Elementary is a true success in helping more children receive a nutritious USDA school breakfast that includes a choice of nutrient-rich low fat and fat-free milk every day!

JEJ Moore Middle School Wellness Day

The Dairy Alliance - Virginia12/19/2017 (Disputanta, Va.) – The Dairy Alliance staff member Roseann Liberatore taught lessons about dairy foods, dairy nutrition, and farming to six classes at JEJ Moore Middle School. Liberatore exhibited the ‘Be Smart, Drink Smart’ table display, discussed the essential nutrients milk provides, as well as how dairy foods supply key nutrients that can support bone health in children and adolescents. Students got to participate in a virtual farm tour to see where their milk comes from, as well as participate in a group activity to come up with their own “hashtags” that summarize the importance of fueling up with nutrient-rich dairy and being active. More than 120 students were in attendance.

Expanding Breakfast Success Story: Virginia Beach Public Schools

The Dairy Alliance - Virginia12/12/2017 (Virginia Beach, Va.) – Virginia’s first lady Dorothy McAuliffe, incoming first lady Pam Northam, and representatives from No Kid Hungry Virginia visited White Oaks Elementary in Virginia Beach in celebration of the district’s innovative school breakfast offerings. Full Story


Dairy Success Story – Virginia Project 365

The Dairy Alliance - Virginia11/2017 (Virginia) – Through the efforts of Virginia Project 365 and Fuel Up to Play 60, the state of Virginia was awarded an $8.8 million USDA Demonstration Grant to show that childhood hunger among school-aged children can be eliminated by ensuring children have access to healthy meals where they live, learn and play, 365 days a year. Nine schools in Richmond City and nine schools in various southwest Virginia counties are participating in the study. Outcomes related to student achievement and behavior are being measured to determine the impacts of teaching a well-nourished student. Students in the 18 demonstration schools are offered breakfast, lunch and dinner each school day. The students are also provided backpacks for the weekend. Families receive additional benefits and/or food during the summer and over school breaks. These efforts are to ensure that each student is well-nourished 365 days a year during the 2016-17 and 2017-18 school years. Lunch service at the demonstration schools has remained the same, but breakfast is now offered in a Grab N’ Go or Breakfast in the Classroom model. Students are also served dinner during the last few minutes of the school day. The Dairy Alliance provided equipment to all 18 schools, through Fuel Up to Play 60 grants, to help schools ensure that hot foods are served hot and milk/yogurt are served cold.

Dairy Success Story – Montgomery County Schools

The Dairy Alliance - Virginia11/2017 (Montgomery County, Va.) – In 2017, Montgomery County Schools received a $7,000 Fuel Up to Play 60 nutrition equipment grant for five schools. Over the past two years, the Montgomery County School Nutrition department has been working to add many alternative breakfast programs. They converted seven schools to Grab N’ Go Breakfast models during the 2016-17 school year. The new grant will help offset the cost of equipment to convert five additional schools to the Grab N’ Go Breakfast model. “We have always looked at milk and dairy as a key component to serving a healthy breakfast and lunch to children,” said Jennee Loflin, manager of operations for the Montgomery County Public Schools nutrition program. “Not only is dairy popular, but it is also key to rounding out a nutritious meal in any form it is served.”

Southeast students win Domino’s Transformation Experience grants

Southeast Dairy Association - Dominos Transformation Experience10/16-18/2017 (Ann Arbor, Mich.) – Students from Kentucky, Virginia and North Carolina were among the 2017 winners of the Domino’s Transformation Experience. Each student received a $2,000 grant from Dominos to implement healthy eating projects at their schools this school year. Full Story


Virginia Dare Water Soil and Conservation District Farm Days

Used with permission - Virginia Dare Soil and Water Conservation District10/3-11/2017 (Virginia Beach/Chesapeake, Va.) – Virginia Dare Water Soil and Conservation District hosted a two ‘Farm Days’ events for students from Virginia Beach and Chesapeake area schools at Hunt Club Farms in Virginia Beach (10/3 to 10/4) and Triple R Ranch in Chesapeake (10/10 to 10/11). More than 1,600 students from nine Virginia Beach schools and five Chesapeake schools were educated on the wonders of agriculture. SUDIA and Homestead Creamery partnered to host a ‘dairy stop,’ where students learned about dairy farming, cow care and nutrient-rich milk. Students got to meet ‘Apple’ and ‘Oreo,’ Holstein calves from Homestead Creamery’s Farm and fuel up on milk provided by the creamery.

Old Dominion Medical Society Annual Meeting

Southeast Dairy Association - Virginia9/30/2017 (Richmond, Va.) – SUDIA staff member Laura Buxenbaum was a guest speaker during the Old Dominion Medical Society’s annual meeting. SUDIA  sponsored a dairy-rich breakfast and exhibited on MyPlate, lactose intolerance, milk versus milk alternatives, and the DASH (dietary approaches to stop hypertension) diet. Approximately 40 practicing medical doctors were in attendance.



Feed VA Day of Action

Southeast Dairy Association - Virginia9/29/2017 (Richmond, Va.) – Dorothy McAuliffe, First Lady of Virginia, led a Feed VA Day of Action on Sep 29. SUDIA staff attended events and helped pack lunches and weekend boxes at Richmond FeedMore, a Meals on Wheels distributor. More than 900 meals are distributed from Richmond FeedMore and each meal includes a milk. SUDIA also assisted the first lady in distributing backpacks at Richmond city schools. Each student received two milk cartons and two yogurt pouches to take home over the weekend.


World School Milk Day Celebration at Ritchie Elementary

Southeast Dairy Association - Virginia9/27/2017 (Warrenton, Va.) – SUDIA staff member Kristin Brittle assisted Ritchie Elementary School with its World School Milk Day celebration. As students entered for lunch, they were able to interact with a “Nutrient Powerhouse” display that explained all the foods one would need to eat to equal the nutrients found in one carton of milk. After eating, the students were able to visit with dairy farmer Ken Smith and a week-old calf outside. Smith shared information about dairy farming and answered questions from students and teachers.


Governor McAuliffe, First Lady visit Norfolk elementary school to celebrate success of No Kid Hungry

Southeast Dairy Association - Virginia9/19/2017 (Norfolk, Va.) – SUDIA joined Virginia Governor Terry McAuliffe and First Lady Dorothy McAuliffe as they visited Suburban Park Elementary School in Norfolk Wednesday morning to celebrate the 10 millionth meal served since the inception of the No Kid Hungry initiative. Suburban Park Elementary participates in “Breakfast After the Bell,” a program supported by SUDIA that increases access to school breakfast by bringing breakfast out of the cafeteria and making it a part of the school day. Full Story

Additional Media Coverage courtesy of WAVY-TV and WTKR-TV.


VA No Kid Hungry School Nutrition Summit

Southeast Dairy Association - Virginia9/18/2017 (Richmond, Va.) -SUDIA sponsored Dayle Hayes as the keynote speaker for the Summit. Dayle also spoke on a breakout panel about Farm to School, reminding attendees that milk is a local food being served to students every day.





SUDIA/Farm Fresh kicks off the Great American Milk Drive

Southeast Dairy Association - Virginia9/15/2017 (Virginia Beach, Va.) – SUDIA staff member Laura Buxenbaum went on WVEC TV (ABC 13) to promote SUDIA’s Great American Milk Drive Virginia kickoff event, which took place on Sep. 16 at Farm Fresh Collins Square in Virginia Beach, Va. Full Segment




Fuel Up to Play 60 Back to School Training for PE Teachers in Chesapeake Schools

Southeast Dairy Association - Virginia8/29/2017 (Chesapeake, Va.) – SUDIA staff member Roseann Liberatore and Student Ambassador Brody Canning presented Fuel Up to Play 60 to Chesapeake City Schools physical education (PE) teachers during their district-wide back to school training. Peggy Lee, vice president of business development with Dairy Management Inc. also attended. PE teachers learned how to join FUTP 60 and apply for grant and student ambassador opportunities. Lee provided giveaways to the first two teachers to sign up as a Program Advisor to lead healthy changes at their school during the 2017-18 school year.


Homestead Creamery milkmen deliver dairy and nostalgia

Southeast Dairy Association - June Dairy Month8/16/2017 (Wirtz, Va.) – As Justin Carter drives through a Bonsack neighborhood around 6 a.m. Wednesday, the headlights of his Homestead Creamery delivery truck illuminate the otherwise dark and deserted streets. The only other light comes from the moon, still high in the sky. Full Story at The Roanoke Times

Fuel Up to Play 60 at National Dance Society Conference

Southeast Dairy Association - Virginia8/4-5/2017 (Norfolk, Va.) – SUDIA staff member Roseann Liberatore hosted a breakout session during the National Dance Society’s National Conference in Norfolk, Va. that provided an overview of the Fuel Up to Play 60 Wellness Program and explained the grant process. She also hosted a “Milk as a Nutrient Powerhouse” exhibit to help attendees understand all the essential nutrients found in dairy foods.


Bone-gevity Campaign Summary and Media Round-Up

Southeast Dairy Association - Bone-gevity

7/28/2017 – In May 2017, in conjunction with National Osteoporosis Month, SUDIA embarked on an ambitious new campaign, called “Bone-gevity,” to promote the link between milk consumption and bone longevity. This video includes media appearances that took place during the campaign, as well as a summary of the media impact.



SUDIA and GENYOUth Virginia Impact Report 2017

Southeast Dairy Association - GENYOUth

7/26/2017 – GENYOUth and its related dairy-funded programs (Fuel Up to Play 60, NFL FLAG and AdVenture Capital) have been working hard with the Southeast United Dairy Industry Association, Inc. (SUDIA) to promote healthy eating and physical activity in Virginia schools. In their latest impact report, SUDIA and GENYOUth demonstrate how dairy dollars go to work for the children of Virginia.

Southeast states represented at Fuel Up to Play 60 student summit

Southeast Dairy Association - Fuel Up to Play 60 Student Ambassador Summit7/24-27/2017 – SUDIA Board of Directors Glen Easter (center left) and SUDIA School Health and Wellness Director Molly Szymanski (center right) pose with southeast Fuel Up to Play 60 student ambassadors and program advisors during the annual Fuel Up to Play 60 Student Ambassador Summit. The summit, which took place late July in Minneapolis, Minn., brings together student leaders and educators from Fuel Up to Play 60 program across the country to connect and participate in leadership activities and skill-building exercises. Health and wellness experts, corporate leaders, NFL players and many others helped students and educators learn sustainable skills to improve the health and wellness environments of their schools.

Virginia Dairy Expo

Southeast Dairy Association - Newsroom

7/14/2017 (McGaheysville, Va.) – Virginia dairy farmers hosted the Virginia Dairy Expo on July 14 at Stoney Run Farm in McGaheysville. While Virginia dairy farmers showed off their products, SUDIA sponsored a booth highlighting the importance of in-school smoothie programs. SUDIA staff member Roseann Liberatore along with Virginia Tech student and Virginia Cattleman’s Association intern Jennifer Callison prepared and served more than 400 U.S. Department of Agriculture Reimbursable Meal Deal Smoothies to dairy farmers and their families during the expo. More than 500 people registered for the event. Dairy farmers also got to see the Waring® Immersion Blender in action, a piece of school kitchen equipment provided to school nutrition programs via grants funded by dairy checkoff dollars.



SUDIA helps kick off Hampton Summer Meals program

Southeast Dairy Association - Newsroom7/5/2017 (Hampton, Va.) – SUDIA joined Virginia Governor Terry McAuliffe, First Lady Dorthy McAuliffe and other community partners to kick off the 2017 Summer Meals program at the Hampton Community Center, an open meals site for children 18 and under to receive a free U.S. Department of Agriculture reimbursed summer meal. SUDIA hosted a Fuel Up to Play 60 activity stop for approximately 300 children attending the event. Children rotated through different stations including a bounce house, dunk tank, and a gardening class. SUDIA staff member Roseann Liberatore led the National Dairy Council’s “Toss and Tell” ball activity, in which students got to ask adults questions about nutrition, exercise and healthy eating.