Supporting Virginia Dairy On the Square
07/19/2019 (Richmond, VA) – In collaboration with the Virginia State Dairymen’s Association, VDACS and Food Bank, The Dairy Alliance promoted dairy and the Milk for Good program at the weekly OnTheSquareVA Farmers Market. The OnTheSquareVA Farmers Market is a weekly event each summer which sells Virginia-made and Virginia-grown products. Attendees were offered free samples of Homestead ice cream and Richlands’ milk. Market goers were curious about raw milk compared to pasteurized products, sustainability on the dairy farm and milk’s benefits compared to alternative beverages. After answering their dairy questions, generous attendees donated to the food bank’s Milk for Good program.
Debunking Milk Myths: From Farm Gate 2 MyPlate
6/03/2019 (Monroe, N.C.) – Roddy Purser guided participants from across the region through his dairy farm for a multi-day advocate training event. Participants enjoyed a meal by The Dairy Alliance advocate and Charlotte culinary expert, Heidi Billotto. During lunch, registered dietitian and sixth generation farmer Marianne Smith Edge presented “What’s the Buzz in Agri-Nutrition.” The next day, advocates learned communication training to help answer consumer questions.
Diet Disasters on Daytime Blueridge
3/20/2019 (Roanoke, VA.) – The Dairy Alliance’s Laura Buxenbaum appeared on Daytime Blueridge to talk about The Dairy Alliance’s Diet Disasters campaign. This campaign focuses on the common myths and mistakes about current diet trends. Many of the new diet trends are not healthy and are viewed as a quick-fix weight loss plan. To combat inaccurate diet trends, Buxenbaum gave viewers tips on how they can overcome the most common diet disasters. She focused on not eliminating food groups, particularly dairy and adding protein using milk and yogurt in smoothies. Buxenbaum also demonstrated The Dairy Alliance’s recipe of Swiss and ham quiche muffins. Viewers were directed to visit The Dairy Alliance’s website for more information and recipes. Watch the full segment here.
Southeast American College of Sports Medicine
2/20/2019 (Greenville, Sc) – The Southeast American College of Sports Medicine meeting held in Greenville, South Carolina brought together over 1200 professionals and students that work and study in the field of sports medicine and exercise science. The Dairy Alliance sponsored this year’s guest speaker Marie Spano, MS, RD, CSSD, who presented on “From Young Athletes to the Elderly; Protein Needs throughout the Lifespan.” Spano reviewed the benefits of animal protein versus plant protein and explained why dairy is an essential part of an athlete’s diet. She also spoke to students at a mentoring breakfast discussing her career path and providing tips to the students for finding theirs. Additionally, The Dairy Alliance staff exhibited during the meeting with material on dairy versus alternatives, whey protein, lactose intolerance and dairy for athletes. Attendees took home dairy education material and dairy promotional items.
Salted Caramel Ice Cream
1/28/2019 (Richmondmondd, VA.) – The Dairy Alliance teamed up with Cracker Barrel to feature a limited-time ice cream for the holiday season. Cracker Barrel featured the salted caramel ice cream at all 653 locations nationwide from November 1 to December 24, 2018. During that time, 12,000 gallons of salted caramel ice cream were sold which equates to 17,280 pounds of milk in just under two months!
Federation of Virginia Food Banks to Launch Milk for Good
12/5/2018 (Verona, VA.) – On Dec. 5 at the Blue Ridge Area Food Bank, Virginia Secretary of Agriculture and Forestry Bettina Ring and Commissioner of the Virginia Department of Agriculture and Consumer Services (VDACS) Dr. Jewel Bronaugh announced the launch of the Milk for Good campaign, the first statewide milk purchase program to benefit food insecure families. Milk for Good is an initiative of the Federation of Virginia Food Banks in partnership with The Dairy Alliance, the American Dairy Association North East, and the Virginia Dairymen’s Association. Each of the seven food banks that comprise the Federation, kicked off 2019 by receiving their first 200 half-gallons of milk! The food banks will continue to receive 200 half-gallons each week through the end of June. To accommodate the milk, The Dairy Alliance granted $49,000 in new refrigeration units to eighteen pantries throughout the Commonwealth. The new refrigeration units will enable the Federation to consistently provide milk for families in need. Read more.
Virginia Association for Health Physical Education Recreation and Dance Convention
11/9/2018 (Virginia Beach, Va.) – The Dairy Alliance hosted a Fuel Up to Play 60 themed exhibit at the Virginia Association for Health Physical Education Recreation and Dance Convention. Fuel Up to Play 60 program advisors and student ambassador, volunteered at the exhibit leading a “toss and tell” activity with attendees. Additionally, The Dairy Alliance staffer, Roseann Liberatore, talked with teachers about the importance of dairy in our diets and provided nutrition education materials, including bulletin board kits and beverage cards with nutrition facts.
Carolina Panthers Dairy Appreciation Game
11/4/2018 (Charlotte, N.C.) – Dairy families from both Carolinas and Virginia made their way to Bank of America stadium to be our honored guests at the 2018 Dairy Appreciation Carolina Panthers game. Virginia’s Fuel Up To Play 60 Student Ambassador, Nicholas Liberatore, led pre-game physical activity and nutrition challenges at the farmer sponsored Fuel Up To Play 60 Combine in Bearden Park. PET Dairy was on hand with free TruMoo milk for park goers. As farm families enjoyed a tailgate luncheon they heard from Charlotte-Mecklenburg Schools sports registered dietitians, trained as dairy advocates in 2018. Our new advocates expressed their appreciation for our farm families and how valuable the dairy trainings have been when promoting healthy nutrition to 10,000 student-athletes that call Charlotte-Mecklenburg Schools home.
Donna Martin on Coffee with America
10/15/2018 (Richmond, Va.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.
Virginia Board Members
Virginia Farmer Relations Manager