Salted Caramel Ice Cream
1/28/2Richmondmondd, VA.) – The Dairy Alliance teamed up with Cracker Barrel to feature a limited-time ice cream for the holiday season. Cracker Barrel featured the salted caramel ice cream at all 653 locations nationwide from November 1 to December 24, 2018. During that time, 12,000 gallons of salted caramel ice cream were sold which equates to 17,280 pounds of milk in just under two months!
Federation of Virginia Food Banks to Launch Milk for Good
12/5/2018 (Verona, VA.) – On Dec. 5 at the Blue Ridge Area Food Bank, Virginia Secretary of Agriculture and Forestry Bettina Ring and Commissioner of the Virginia Department of Agriculture and Consumer Services (VDACS) Dr. Jewel Bronaugh announced the launch of the Milk for Good campaign, the first statewide milk purchase program to benefit food insecure families. Milk for Good is an initiative of the Federation of Virginia Food Banks in partnership with The Dairy Alliance, the American Dairy Association North East, and the Virginia Dairymen’s Association. Each of the seven food banks that comprise the Federation, kicked off 2019 by receiving their first 200 half-gallons of milk! The food banks will continue to receive 200 half-gallons each week through the end of June. To accommodate the milk, The Dairy Alliance granted $49,000 in new refrigeration units to eighteen pantries throughout the Commonwealth. The new refrigeration units will enable the Federation to consistently provide milk for families in need. Read more.
Virginia Association for Health Physical Education Recreation and Dance Convention
11/9/2018 (Virginia Beach, Va.) – The Dairy Alliance hosted a Fuel Up to Play 60 themed exhibit at the Virginia Association for Health Physical Education Recreation and Dance Convention. Fuel Up to Play 60 program advisors and student ambassador, volunteered at the exhibit leading a “toss and tell” activity with attendees. Additionally, The Dairy Alliance staffer, Roseann Liberatore, talked with teachers about the importance of dairy in our diets and provided nutrition education materials, including bulletin board kits and beverage cards with nutrition facts.
Carolina Panthers Dairy Appreciation Game
11/4/2018 (Charlotte, N.C.) – Dairy families from both Carolinas and Virginia made their way to Bank of America stadium to be our honored guests at the 2018 Dairy Appreciation Carolina Panthers game. Virginia’s Fuel Up To Play 60 Student Ambassador, Nicholas Liberatore, led pre-game physical activity and nutrition challenges at the farmer sponsored Fuel Up To Play 60 Combine in Bearden Park. PET Dairy was on hand with free TruMoo milk for park goers. As farm families enjoyed a tailgate luncheon they heard from Charlotte-Mecklenburg Schools sports registered dietitians, trained as dairy advocates in 2018. Our new advocates expressed their appreciation for our farm families and how valuable the dairy trainings have been when promoting healthy nutrition to 10,000 student-athletes that call Charlotte-Mecklenburg Schools home.
Donna Martin on Coffee with America
10/15/2018 (Richmond, Va.) – Donna Martin, Registered Dietitian and dairy advocate, appeared on Coffee with America to support The Dairy Alliance’s Eat Together, Eat Better campaign. Donna talked about the three tips to help families eat together: plan, prep and pack the pantry. She also discussed the health benefits children receive from eating with their families. Her video has over 2.5 million views so far! Watch the full segment here.
Virginia Board Members
Virginia Farmer Relations Manager