The Dairy Alliance Annual Report Offers 2024 Highlights and Insights
The Dairy Alliance, a nonprofit funded by dairy farm families in the Southeast, has posted its 2024 annual report at https://thedairyalliance.com/checkoff-at-work.
This year’s report provides checkoff stakeholders and other members of the Southeast dairy community insights into the organization’s work in 2024, showcasing its ongoing commitment to supporting the dairy industry and building positive relationships with consumers. Notable highlights include:
Strategic growth in domestic dairy sales: Demonstrating progress in expanding dairy’s reach and increasing consumer demand within the U.S. in response to checkoff efforts.
Programs building trust with consumers: Focused initiatives designed to engage and educate consumers, particularly younger generations in schools, about the health benefits and sustainability of dairy.
Work promoting dairy as a sustainable and essential food source: Media including a new series of videos that emphasizes dairy’s role in the environment.
Events and opportunities engaging farmers and the broader dairy community: Opportunities designed to strengthen the connection between farmers and consumers.
The report features insights across The Dairy Alliance charters, including CEO Geri Berdak’s thoughts on 2024 and the year ahead, a note from President Michael Ferguson.
For more information about The Dairy Alliance, plus recipes, nutrition tips, and dairy farming information, visit https://thedairyalliance.com or follow them on Facebook or Instagram @TheDairyAlliance.