College football players combine speed, strength, and agility to excel on the field. Their performances showcase a blend of explosive power and strategic finesse, honed through rigorous training and fierce competition. These dedicated athletes are pivotal to their teams' success, so improving their performance is vital to these individual student-athletes and their contributions to the larger team’s game day victory.

This season, University of Mississippi senior quarterback Jaxson Dart is harnessing the power of real milk to power his performance. Jaxson Dart was named Gatorade Football Player of the Year and the MaxPreps National Player of the Year during his high school senior year. Entering his collegiate career, Dart debuted with resounding success, quickly making a name for himself before securing the starting quarterback position at Mississippi. Now regarded as one of the top quarterbacks in the SEC, he leads a strong offensive team. Dart is ready to showcase how milk powers his performance come game day.

“Drinking dairy milk gives us protein and electrolytes to stay strong, hydrated, and on target all season,” said Jaxson Dart, quarterback for Ole Miss. “I’m proud to represent Mississippi in this campaign and spread the word about milk’s nutrition benefits with The Dairy Alliance.”

With essential nutrients, electrolytes, carbohydrates, and eight grams of high-quality protein per glass, dairy milk is fueling athletes’ peak performance, recovery, hydration, and endurance. Milk does it all. Milk’s high-performance protein is hard to match. Come game day, up your protein intake with milk. Build more muscle with milk. Power your performance with milk. On the field or in the stands, choose real milk to fuel your day.

Jaxson Dart is part of Milk’s Got Game, highlighting dairy milk’s performance benefits and motivating consumers to incorporate it into their active, balanced lifestyles. Milk's Got Game elevates dairy milk’s profile, supports local dairy farmers, and highlights real milk’s benefits.

For those who are lactose sensitive, choose lactose-free milk to help with your wellness goals. Lactose-free milk is real milk, just without the lactose that may cause discomfort. You can choose milk for your game plan to help you in your wellness goals.

“In Mississippi, nutrient-packed dairy milk keeps us on target, giving us protein and electrolytes to stay strong, hydrated, and dialed in all season,” said Jaxson Dart.

Jaxson Dart has game--do you? With its unbeatable roster of 13 essential nutrients offering recovery benefits, including natural electrolytes, carbohydrates, and 8 grams of high-quality protein, dairy milk is here to step onto the field. Get ready to fuel your game and see why dairy milk is the MVP of your everyday routine. It is easy to add it to your routine through a tall glass of cold milk or milk’s inclusion in your favorite game day eats. If you need inspiration, follow along as we highlight some powerfully tasty game day recipes that use real milk. This season, show how Milk’s Got Game and score with real milk. Follow along on our social channels and milksgotgame.com.

Enter the Milk’s Got Game Sweepstakes

Are you dreaming of owning an autographed football from one of the SEC's top stars? Now's your chance! We're giving away 4 autographed footballs signed by:

Carson Beck
Nico lamaleava
Jaxson Dart
Brock Vandagriff

Four winners will be chosen—one winner for each player’s signed football! To enter for a chance to win, leave a comment on our sweepstakes post on TikTok, Instagram, or Facebook and tell us which player's autographed football you want to win! The deadline to enter is December 13, 2024. The official sweepstakes rules can be found here.

Every dairy farm looks a little different, but one priority remains the same: keeping cows healthy, comfortable and well cared for. Dairy farmers put careful thought into the housing they provide, creating spaces that give cows a comfortable place to rest, access to fresh food and water, and protection from changing weather conditions. From barn design to bedding and ventilation, meet the dairy farmers who are putting cow comfort at the center of their everyday care.