Milk Nutrition Powers Performance: 3 Top SEC Athletes Think MILK’S GOT GAME!

Football season is back, and so is real dairy milk and its benefits. Milk nutrition powers sports performance and can give you the hydration and energy you need before, during, and after exercising.

Football is more than just a sport, especially college football in the South. Rooted in tradition and community spirit, college football brings local pride and showcases school loyalty. Each game day transforms campuses and the surrounding cities into bustling hubs of activity where generations of alumni, students, and other fans unite in colorful attire over their shared passion.

Milk Nutrition and Football

College football brings lifelong memories of last-minute victories, jaw-dropping passes, the introduction of players that will go on to be remembered for decades to come, and more. The longtime rivalries, steeped in a history of twists and turns each season, turn an afternoon game into a high-stakes, must-watch spectacle. The marching bands blast the school fight song, the cheerleaders rally crowds with chants everyone instinctively knows, and tailgates grow with plenty of food and music. Game day is a source of excitement and camaraderie.

To help fans and athletes alike, we are bringing real dairy milk to college football game day. We are teaming up with university student-athletes to highlight real dairy milk’s winning benefits. Milk’s Got Game proves real milk is the ultimate power beverage for athletes. It’s game on at the University of Kentucky, the University of Tennessee, and the University of Georgia as The Dairy Alliance partners with top college athletes to showcase dairy milk’s unbeatable benefits for hydration, nutrition, and high-quality protein.

Milk’s Got Game

It’s time for the kickoff of Milk’s Got Game and to highlight dairy milk’s role in exercise recovery.

Milk’s Got Game will feature football players Carson Beck of Georgia, Nico Iamaleava of Tennessee, and Brock Vandagriff of Kentucky. These players add dairy to the playbook this season as they go head-to-head via social media, highlighting the benefits of dairy milk's strength-building protein, nutrition, and superior hydration. Each will showcase how milk is a power player with its essential nutrients, recovery benefits, natural electrolytes, carbohydrates, and eight grams of high-quality protein per glass.

“Milk is an important part of my routine and hydration,” said Carson Beck, quarterback for the University of Georgia. “I look forward to sharing how the high-quality protein and other nutrients in dairy milk help athletes perform at their best in this campaign.”

“Milk is a game-changer. After the grind, it’s all about recovery,” said Nico Iamaleava, quarterback for the University of Tennessee. “Dairy milk’s essential nutrients like high-quality protein help me recover, reset, and recharge, both during the season and off-season.”

“Drinking dairy milk is important to my routine as it helps keep me hydrated as well,” said Brock Vandagriff, quarterback for the University of Kentucky. “I’m excited to share those benefits in my new campaign with The Dairy Alliance!”

By partnering with these powerful athletes, we highlight dairy milk’s exceptional value and motivate consumers to incorporate it into their active, balanced lifestyles. Our mission is to elevate dairy milk’s profile, support local dairy farmers, and highlight its benefits for personal health and the dairy industry.

Get Your Milk Nutrition This Season

Come game day, support Milk’s Got Game. These athletes will go head-to-head on the field thrice in the regular season so that you can support your favorite team or player and benefit from real milk all season long.

Meanwhile, we will highlight how milk helps each player on gameday and how to incorporate real milk into your gameday routine. Adding milk to your gameday routine through tailgating snacks, school-themed drinks, or a glass of cold milk is easy and rewarding.

With its unbeatable roster of 13 essential nutrients offering recovery benefits, including natural electrolytes, carbohydrates, and 8 grams of high-quality protein, dairy milk is here to step onto the field. Get ready to fuel your game and see why dairy milk is the MVP of your everyday routine. This season, show how Milk’s Got Game and score with real milk. Follow along on our social channels and milksgotgame.com.

Enter the Milk’s Got Game Sweepstakes

Are you dreaming of owning an autographed football from one of the SEC's top stars? Now's your chance! We're giving away 4 autographed footballs signed by:

Carson Beck
Nico lamaleava
Jaxson Dart
Brock Vandagriff

Four winners will be chosen—one winner for each player’s signed football! To enter for a chance to win, leave a comment on our sweepstakes post on TikTok, Instagram, or Facebook and tell us which player's autographed football you want to win! The deadline to enter is December 13, 2024. The official sweepstakes rules can be found here.