Jaxson Robinson is bringing the heat this season, and milk is right there fueling his rise to the top. Senior guard Jaxson Robinson is finishing the basketball season showing off how milk’s got game. Robinson’s college basketball journey took him from Texas A&M to Arkansas to Brigham Young University before joining the University of Kentucky basketball program. Known for his sharp shooting and athleticism, his addition to the roster showcases a powerful performance. The University of Kentucky senior guard is making waves with every play. It’s no surprise that real milk is a key part of his game plan.

Jaxson Robinson Has Game

“Here in Kentucky, real dairy milk is what gives me my strength,” says Robinson. “Milk gives my muscles the nutrients they need, like high-quality protein, to power up and take flight.”

Real milk is the assist Jaxson and everyone else can use for their goals. Milk powers his every move, from intense workouts to game-winning shots.

Whether you’re competing on the court, hitting the gym, or taking a shot at your homework, milk provides the protein you need for peak performance. Every 8 oz glass of milk provides 8 grams of complete, high-quality protein to help you stay strong, energized, and focused. Like Jaxson, you can stay strong with milk. The natural, high-quality protein in milk helps you build lean muscle.

Milk’s high-performance protein can’t be matched by most alternative beverages. Real milk provides complete, high-quality protein whereas most plant-based proteins are incomplete. Protein can power athletes and everyday winners alike. Compared to other sports drinks, milk is a nutritional bargain, providing complete, high-performance protein at approximately 25 cents per 8-ounce glass.

Are you lactose intolerant? Try lactose-free milk. It’s real milk just without lactose. There are many options on the market oﬀering 8 grams of protein or more per serving. Everyone can add milk to their game plan.

Jaxson’s path to Kentucky began in Ada, Oklahoma, where he was a standout player at Ada High School. A top-50 national recruit, he helped his high school team reach the state tournament while averaging 15.4 points and 5.6 rebounds per game. He was named Area Player of the Year by The Ada News and was ranked as the best player in Oklahoma. His skills earned him a four-star ranking and a spot on Team Griffin in the Nike EYBL, where he helped his team win the U16 Peach Jam tournament.

A four-star prospect and ranked the top player in the state, Robison graduated a year early and reclassified to begin his college career in 2020. Jaxson committed to Texas A&M, where he spent his freshman year (2020-2021) averaging 2.1 points, 0.3 assists, 0.2 steals, and 1.1 rebounds per game. He appeared in 14 games and showed promise, though his breakout season was still to come.

His journey continued with a transfer to the University of Arkansas for the 2021-2022 season, where he contributed 3.4 points, 0.4 assists, 0.1 steals, and 1.3 rebounds per game. His next move took him to Brigham Young University, where he became a starter in the 2022-2023 season, leading the team with 61 three-pointers and averaging 8.5 points per game.

Robinson became a starter at BYU (2022–2023), ultimately starting 33 games while totaling a team-leading 61 three-pointers, a significant jump from previous seasons, along with 8.5 points, 1.8 assists, 0.8 steals and 2.9 rebounds per game. In 2023–2024, he had 14.2 points, 1.3 assists, 0.7 steals, and 2.5 rebounds per game while helping the team reach the NCAA Tournament. He was selected the Big 12 Conference Sixth Man of the Year.

Robinson entered the transfer portal and transferred to the University of Kentucky in 2024.

Now, Jaxson is making his mark at Kentucky, where his size (6’6” and 192 pounds) and skillset have drawn attention from colleges and basketball fans across the country. In his first season at Kentucky (2024-2025), he is proving he can contribute on both ends of the floor and shows his skill on the court.

“The high-quality protein in real dairy milk gives me strength, to finish strong,” concludes Robinson.

Milk’s Got Game, Just Like Jaxson Robinson—Do You?

Milk’s got game. Jaxson Robinson has game--do you? With its unbeatable roster of 13 essential nutrients offering recovery benefits, including natural electrolytes, carbohydrates, and 8 grams of high-quality protein, dairy milk is here to take the court. Get ready to fuel your game and see why dairy milk is the MVP of your everyday routine. It is easy to add it to your routine through a tall glass of cold milk or milk’s inclusion in your favorite game day eats. This season, show how Milk’s Got Game and score big with real milk. Follow along on our social channels and check out milksgotgame.com for more!